BET Awards, 'Jon & Kate' make cable competitive

Published: Friday, July 3, 2009 4:50 p.m. MDT
 |  E-MAIL | PRINT | FONT + - 

NEW YORK — The BET Awards, which turned into a tribute to Michael Jackson on Sunday night, drew 10.7 million viewers to rank as the most-watched program on a cable network this year.

It narrowly beat out last week's divorce episode of TLC's "Jon & Kate Plus 8," which had 10.6 million viewers, according to Nielsen Media Research.

Perhaps more starkly than ever before, last week's Nielsen ratings show how the distinction between broadcast and cable TV is crumbling. The BET Awards and "Jon & Kate Plus 8" each had larger audiences than all but two prime-time programs on broadcast television last week.

The Disney Channel's "Princess Protection Program" movie debuted Friday to 8.5 million viewers, which also would have ranked among Nielsen's top 10 broadcast programs.

The audience for the BET Awards was easily the biggest in the history of the event, which began in 2001. It has reached as many as 6.6 million viewers in 2006.

"It meant so much to all of us to be there for our audience at this emotional time," said Debra Lee, chairwoman of BET Networks.

The premiere of "America's Got Talent" on NBC was the week's most popular show. NBC's summer drama "Philanthropist" also had a respectable showing with 7.1 million people watching its premiere.

Story continues below

Still, CBS won the week on the strength of their drama reruns, averaging 6.5 million viewers (4.3 rating, 8 share). NBC had 5.5 million viewers (3.6, 7), and narrowly won among the 18-to-49-year-old demographic it seeks. ABC had 4.5 million (2.9, 5), Fox 4.2 million (2.6, 5), My Network TV 1.3 million (0.8, 2), the CW 920,000 (0.6, 1) and ION Television 700,000 (0.5, 1).

Among the Spanish-language networks, Univision led with 3.3 million prime-time viewers (1.7 rating, 3 share), Telemundo had 1.33 million (0.6, 1), TeleFutura 680,000 (0.3, 1) and Azteca 160,000 (0.1, 0).

NBC's "Nightly News" topped the evening newscasts with an average of 8.4 million viewers (5.6 rating, 12 share). ABC's "World News" was second with 7 million (4.7, 10) and the "CBS Evening News" had 5.6 million viewers (3.7, 8).

A ratings point represents 1,145,000 households, or 1 percent of the nation's estimated 114.5 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

Comments

You can be the first to comment on this story.

Image
CBS

Craig Ferguson hosts the Boston Pops special on CBS.

previousnext

Latest comments

Hall, Cougars crush Cowboys

"Jake Locker of UW almost singlehandedly beat BYU last year w his...

I just got back from seeing the movie, I thought that it was all right, But...

Prep football: San Juan vs. S. Sevier

Well the mighty Lambs, Rams sure didn't show up to play. You must have given...

Too early to end stimulus? Nope, it's never too early to end stupidity!

HUD combats discrimination

Sheesh! How about refocusing HUD to combat against making stupid loans to...

There is no question that global warming (and cooling) does occur, which does...

This will be a good game next week, pack a lunch PC.

Hey thanks for listening to our game today against Wyoming, little brother.

Investigators seize ACORN records

KBR, Haliburton, Blackwater.. Just want to keep some other companies that...

Hall, Cougars crush Cowboys

52-0 against a decent (pre-game) 4-4 team? Good Lord!, why didn't we play...

Advertisements
Advertisement