Missed moment inspires creation of card business

Published: Tuesday, June 30, 2009 8:32 p.m. MDT
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Kody Bateman thinks of his life as having two distinct chapters: one before, one after.

The before was everything that happened prior to a moment years ago when Bateman felt he should stop and say goodbye to his closest sibling, an older brother, before heading home to New York City after a trip.

Bateman ignored the feeling, and two weeks later his brother died. So began Bateman's "after" chapter.

Changed by that experience, Bateman became fired with a determination to help other people act on their promptings before the crucial moment passes. That was the seed that led to SendOutCards.com, an online greeting-card company that allows subscribers to send everything from a thank-you note to a get-well card and a box of cookies in just moments.

With president and chief operating officer Erik Laver, Bateman has led Salt Lake-based SendOutCards to massive growth and status as the world's third-largest greeting-card company.

The company offers direct-sales opportunities to a worldwide network of distributors, as well as an array of pricing and subscription options to people who just want to send out cards.

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The company offers many levels of personalization, from a simple message and signature inside a card to personalized photos and even cards that use customers' handwriting to provide a personalized font and signature.

Customers also can include a gift or gift card with their greeting, and business customers can employ SendOutCards to design all-new cards just for their business or for a special event.

Recent comments

Wow...I was the worst at sending cards my whole life. However, when...

Harold Frink | Aug. 19, 2009 at 8:13 p.m.

I have been using Send Out Cards for about 5 years, and strongly...

Mary Fields  | Aug. 11, 2009 at 11:40 a.m.

I've been using Send Out Cards for a few months now and it really...

Justin S | July 7, 2009 at 9:48 a.m.

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