Michael Jackson, King of Pop, reigned in TV land

NEW YORK — Michael Jackson is forever linked with music, but the King of Pop reigned in a visual world, where TV could never take its eyes off him.

He changed the visual medium during his long, if abruptly cut short, career.

Over and over, he was commanding in a way approached by few others who have ever stepped in front of a camera.

As a singer-dancer-songwriter, he helped create new languages for the eye and ear. He made magic, even before the sound and visual effects were added. His presence on TV made TV an event.

His moonwalk, on live television during a Motown anniversary special a quarter-century ago, is still astonishing to see played back on tape — or played back in your memory.

That year, 1983, his "Thriller" video premiered on MTV, just one example of how he remade "music" into a new kind of sound-and-pictures storytelling (while enabling sound-and-video channels such as MTV). He helped invent a new art form, as well as a merchandising tool for selling that art.

He also knew how to sell a good cause, as with his celebrity-packed "We Are the World" video in 1985 to raise money for starving people in Ethiopia.

Jackson, whose presence on TV reaches back at least to the "Jackson 5ive" kids' cartoon series in the early 1970s, was perfect for the television medium.

On Thursday, Martin Scorsese, who directed Jackson's 1987 video, "Bad," marveled at his "absolute mastery of movement on the one hand, and of the music on the other. Every step he took was absolutely precise and fluid at the same time."

But even as Jackson played a major influence on TV, it wasn't always under his control.

Shooting his ill-fated Pepsi commercial at the height of his fame, he suffered second-degree burns when pyrotechnic effects accidentally set his hair on fire. This was surely one of the most famous TV commercials few if any viewers have ever seen. But it had a powerful, if unintended, message that had nothing to do with soft drinks: The biggest stars in the world can be hurt by TV worse than anyone else.

As the years went by, TV magnified Jackson's eccentricities, whether he was playing to the cameras or attempting to shy from them.