How will Leno's raunch go over in prime time?

Published: Friday, May 29 2009 12:00 a.m. MDT

Eight years ago I wrote a column criticizing Jay Leno's transformation from family-style stand-up comic to raunchy late-night talk-show host, suggesting that while he was once one of the cleanest comics on the nightclub circuit, he had lowered his standards by peppering his "Tonight Show" monologue — and interviews and skits — with less-than-subtle sexual double-entendres.

To my surprise, Leno actually phoned me to discuss the matter … which made for another column but didn't really change my mind.

I've continued to watch Leno's late-night show from time to time and have seen no evidence — despite his protests to the contrary — that he's any less vulgar than my impression all those years ago.

In fact, I think he bears some responsibility for the lowering of the sleaze bar by commercial television in general and late-night comics in particular.

Sadly, at least from this corner, that seems to be Leno's most significant legacy as he departs late-night TV tonight and prepares for his new fall show, which will air at 9 each weeknight on KSL-Ch. 5, the local NBC affiliate.

Much has been written about whether Leno can sustain a nightly prime-time comedy/variety program, and whether the same show night after night (albeit with different guests) can compete with the other networks' reality shows and scripted fiction (all those "Survivors" and "CSIs").

Also interesting will be whether Leno's nightly use of big-name guests will have an impact on bookings for his "Tonight Show" replacement, Conan O'Brien — not to mention the rest of the already too littered talk-show landscape.

And not just David Letterman, Craig Ferguson, the two Jimmys (Fallon and Kimmel) and all those others on your night-owl radar, but also such daytimers as Ellen DeGeneres, Bonnie Hunt and many others. (Oprah Winfrey is immune, of course; she's in her own space-time continuum, where she'd have no trouble booking whoever she wants even if Leno was doing three hours of prime-time programming every night, including weekends.)

Having a show on more than once a week in prime time isn't unprecedented, of course. Those of us who are old enough may remember that in the 1960s, ABC had some success with half-hour episodes of both "Batman" and "Peyton Place" airing twice-weekly.

And in the 1960s and '70s, when variety shows were in vogue, you could watch a parade of guest stars all week long, singing and performing in comedy skits, much the way Leno is promising will happen on his new program.

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