West Valley's inthinc can help keep an eye on teen drivers

Published: Wednesday, May 27, 2009 8:57 p.m. MDT
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Teens driving can make most any parent a bit nervous, especially when they are not in the car to watch. Now, a Utah company has developed a technology that will allow parents keep a virtual eye on their kids while they are behind the wheel.

West Valley-based inthinc Inc. has created technology designed to improve driving safety of teen drivers as well as commercial fleet drivers, said Randy Holdaway, the company's product marketing manager.

"The device mentors the teen driver … while they're driving," he said. "For example, if you have a speeding violation, it will say, 'Speeding violation,' or if you have an aggressive driving event, it will tell you to correct your driving behavior."

The "tiwi" — which unofficially stands for "teen independent witness," according to Holdaway — is an onboard computer that instantly alerts and instructs young drivers on mistakes made behind the wheel while also notifying parents in real-time regarding their teen's current location, actions and driving safety.

He said a user-friendly, Web-based dashboard enables parents to fully customize settings on how and when they receive notifications, including the ability to establish instant alerts when their teen's car enters or leaves a specified zone such as a school or neighborhood through GPS technology. On newer vehicles, there is a seatbelt-use option as well, he added.

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"You can set the speeding violations by speed limits," he said. "You can give them a grace of, say, five miles an hour over the speed limit if you want.

"You can also set notifications to come back to the parents. They can get it by text message, voicemail or e-mail," he added.

The system actually gives the teen driver a grade based on the number of violations and driving behavior.

Executive vice president Jeff Harvey said the safety system comes in a variety of applications, including the tiwi for teen monitoring, the tiwiPRO for light fleet vehicles and the waySmart for heavy industrial fleets. Each system has numerous customizable features that help assess risk in driving behavior.

Pricing for the systems begin at about $600 for the base model tiwi, with the more sophisticated commercial applications costing a bit more. Besides the initial cost, there is also a monthly charge for system monitoring, Harvey said.

Driving safety advocates say that monitoring systems such as tiwi can be very useful in helping to mitigate the number of behind-the-wheel incidents involving inexperienced young drivers.

Recent comments


Installing a GPS tracking system is a not-very-subtle way of...

G | May 29, 2009 at 10:37 a.m.

I laughed when I read this article because some "adult drivers"...

Soul | May 29, 2009 at 2:33 a.m.

This device is long overdue! Thanks for being the ones to bring it...

dh65 | May 28, 2009 at 8:49 p.m.

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Inthinc

Inthinc's tiwi device, about $600 for the base model, alerts a driver to mistakes and can notify a parent, too.

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