Bureau markets S.L. to …Utahns
The staggering economy has changed more than a few vacation plans this summer. Before you were thinking of maybe the Left Bank in Paris or a Serengeti safari, or at least the three-day park hopper pass at Disneyland.
Now you're thinking something a little more conservative and a wee bit closer to home.
The Salt Lake Convention and Visitors Bureau knows this. Which is why its marketing plan for the summer of 2009 is targeting a tourist who looks very familiar:
Us.
Its summer slogan might be "It's Your Own Backyard. Why Not Get to Know It?"
Or …
"Hey, We've Got Museums Too."
I was introduced to the SLCVB's closer-to-home game plan yesterday when I walked in the bureau's headquarters at the Salt Palace and asked Laura Barnes, the tourism communications manager, what was up.
She looked at me like I had on sandals with black socks, madras shorts, a camera around my neck and I needed directions.
"Well, we've got this Connect Pass you might be interested in," she said.
The Connect Pass, she explained, is an all-inclusive pass that will get you into 13 different attractions all located within an hour of downtown Salt Lake City.
They include Hogle Zoo, Tracy Aviary, This Is the Place Heritage Park, Red Butte Garden, Utah Olympic Park, the Living Planet Aquarium and no less than five museums — the Museum of Ancient Life at Thanksgiving Point, the Natural History and Fine Arts museums at the University of Utah, and the Discovery Gateway children's museum and Clark Planetarium at The Gateway.
Plus, you get a ticket to ride the tram at Snowbird and have lunch at the Lion House (along with a tour).
In a summer of few good bits of financial news, this is an exception.
If you walked up to the entrance of these 13 places and paid the daily admission it would cost you $122.95.
The Connect Pass costs $20 for one day, $30 for two days and $40 for three days (Prices for juniors and seniors are slightly lower. See details at www.visitsaltlake.com).
By themselves, the tram ride at Snowbird ($12) and the Pioneer Lunch at the Lion House ($9.95) add up to more than $20.
"The idea is to show off all these really incredible attractions Utah has to offer that maybe a lot of people don't know about or don't think about," said Laura, who noted that some Salt Lakers have traveled the world and not seen some of this stuff. Maybe most of it.
This way you can see it all in less than a week. Depending on your museum stamina.
Or if you're a real quick study, in a day.
I asked Laura if anyone has packed all 13 attractions into the same day.
Comments
- U.N. climate conference opens 12:29 p.m.
- Messy Monday morning commute 12:28 p.m.
- Stocks extend gains 12:06 p.m.
- Top 3 stay same in AP Top 25 12:05 p.m.
- Two arrested in pharmacy robbery 12:03 p.m.
- GM to invest $336M in Volt plant 11:54 a.m.
- Church History Museum D&C tours 11:52 a.m.
- QB Clausen says he's turning pro 11:46 a.m.
- Dr.: Mitchell controlled FBI interview 11:33 a.m.
- Cautiously optimistic Bernanke 11:29 a.m.
- BYU professor remembered
- BYU and Utah's bowl games
- Cougars going back to Vegas
- TCU to play Boise in Fiesta Bowl
- Utah/BYU rivalry can be more civil
- Utes excited to go to San Diego
- Bring the true spirit of Christmas
- Y. profs: Beck not all-knowing
- Y., U. to learn bowl destinations
- The forgotten ship: USS Utah
- Letters: Liberal because LDS
268 - Y. profs: Beck not all-knowing
243 - Hate not limited to 1 in-state rivalry
190 - TCU to play Boise in Fiesta Bowl
183 - Aggies shoot past Cougars
179 - N.Y. Senate rejects gay marriage
134 - Cougars going back to Vegas
127 - George lost in rivalry hatefest
116 - Ed Smart 'appalled' at testimony
98 - Harpring's NBA career is over
96
Amazon.com, Target.com, Sears.com, Walmart.com, Kmart.com and...
That does it — I'm having an affair! Thanks to Tiger Woods, David...
First, a big thank you to all who posted questions here for me to ask...
Lots of Aggie whining about officiating and focusing on everything other than...
same old same old states: Carbon dioxide which we breath (sic) in every...
You've never been to a river with a Dam before, have you. Built first to...
I vote for you for post of the day - not because of your sports commentary,...
OK, I wouldn't vote for Merrill Cook for anything. That said, Eagar is...
I love the baseball cookies, they are pretty and yes very sweet. I don't buy...
People in africa starve for a lot of reasons, one being governments and...
I applaud their courage. Sometimes peace comes only when people make a stand.
To Kenneth D. Payne (and all whiny paranoid libs): Were you equally...
Follow the money | 11:52 a.m., You're playing with numbers in an awfully...



You can be the first to comment on this story.