Windows washer: Meet Microsoft's antidote to Vista

REDMOND, Wash. — Julie Larson-Green hopes you'll like Windows 7. If not, well, now you and a billion other people know whom to blame.

Microsoft Corp. is counting on Larson-Green, its head of "Windows Experience," to deliver an operating system that delights the world's PC users as much as its last effort, Vista, disappointed them. She's in charge of a wide swath of the system, from the way buttons and menus work to getting the software out in January as scheduled.

Given Microsoft's history, Larson-Green's plan seems downright revolutionary: Build an operating system that doesn't require people to take computer classes or master thick manuals.

"We want to reduce the amount of thinking about the software that they have to do, so that they can concentrate all their thinking on the task they're trying to get done," Larson-Green said in an interview.

Microsoft relies on Windows for half its profit, which helps fuel money-losing operations like the pursuit of Google Inc. online. Windows was still profitable after Vista's 2007 launch, but its poor reception dinged the software maker's reputation at a critical time. Vista was designed for powerful, pricier PCs just as nimble rivals like Google were releasing Web-based programs that could run on inexpensive computers. Microsoft appeared to be clinging to an endangered world order that spawned its operating system monopoly.

What's more, Vista's initial incompatibility with many existing programs and devices, and its pestering security warnings, exposed Microsoft to ridicule in Apple Inc. commercials that helped Macintosh computers gain market share. Businesses didn't give up Windows, but many delayed upgrading to Vista.

Microsoft's executives have since distanced themselves from Vista, acknowledging its flaws. Now the company needs Windows 7 to widen that distance even more.

You probably don't know her name, but if you're using Office 2007, the sleeper hit of the Vista era, you're already familiar with Larson-Green's work. She was the one who banished the familiar system of menus on Word, Excel and other programs in favor of a new "ribbon" that shows different options at different times, depending on what a user is working on. It seemed risky, but it was grounded in mountains of data showing how people used the software.

Focusing on real customers might seem obvious, but Microsoft's programs more often have reflected the will of techie insiders.