A fundraising 'Bridge' for schools: Students to market book; education gets cut of profits

Published: Sunday, March 15, 2009 11:25 p.m. MDT
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He felt, as he worked to find a production studio willing to make his book into a movie, that his daughter was overseeing the project from above with her "wings strapped on."

Sandman Studios, located in Pleasant Grove, turned out to be that production studio. Jerry Cross, who heads the company, decided to pick up "Lundon's Bridge" because he fell in love with the idea of using media to help boost education.

"We all have kids," he said. "We've all sat down with teachers and heard their woes."

With an unconventional marketing strategy inspired by Dennis Christen, Sandman Studios plans to show the movie only in elementary school cafeterias transformed for an evening of fundraising into a "theater," Cross said. Schools will collect 50 percent of the admission price.

With actors like Shawn King, Larry King's wife, and Joey Fatone, formerly of 'N Sync, slated to participate in the project, Sandman Studios is certain "Lundon's Bridge" will be a hit.

"It's a good story," Cross said. "It's something I would want my children to see."

E-MAIL: estuart@desnews.com

Recent comments

Psst! Ms. Stuart! It should be "Madam, the Grass Is High." Verbs are...

compulsive copy editor | March 17, 2009 at 11:15 a.m.

I think this is a fantastic idea!

With the latest budget cuts...

JDK | March 17, 2009 at 10:28 a.m.

Image

"Lundon's Bridge and the Three Keys" will be sold through schools.

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