As for Mr. Roarke: "Was he a magician? A hypnotist? Did he use hallucinogenic drugs? I finally came across a character that works for me. He has the essence of mystery, but I need a point of view so that my performance is consistent. I now play him 95 percent believable and 5 percent mystery. He doesn't have to behave mysteriously; only what he does is mysterious."

In 1970, Montalban organized fellow Latino actors into an organization called Nosotros ("We"), and he became the first president. Their aim: to improve the image of Spanish-speaking Americans on the screen; to assure that Latin-American actors were not discriminated against; to stimulate Latino actors to study their profession.

Montalban commented in a 1970 interview:

"The Spanish-speaking American boy sees Butch Cassidy and the Sundance Kid wipe out a regiment of Bolivian soldiers. He sees 'The Wild Bunch' annihilate the Mexican army. It's only natural for him to say, 'Gee, I wish I were an Anglo."'

Montalban was no stranger to prejudice. He was born Nov. 25, 1920, in Mexico City, the son of parents who had emigrated from Spain. The boy was brought up to speak the Castilian Spanish of his forebears. To Mexican ears that sounded strange and effeminate, and young Ricardo was jeered by his schoolmates.

His mother also dressed him with old-country formality, and he wore lace collars and short pants "long after my legs had grown long and hairy," he wrote in his 1980 autobiography, "Reflections: A Life in Two Worlds."

"It is not easy to grow up in a country that has different customs from your own family's."

While driving through Texas with his brother, Montalban recalled seeing a sign on a diner: "No Dogs or Mexicans Allowed." In Los Angeles, where he attended Fairfax High School, he and a friend were refused entrance to a dance hall because they were Mexicans.

Rather than seek a career in Hollywood, Montalban played summer stock in New York. He returned to Mexico City and played leading roles in movies from 1941 to 1945. That led to an MGM contract.

Besides the Williams spectacles, the handsome actor appeared in "Sombrero" (opposite Pier Angeli), "Two Weeks With Love" (Jane Powell) and "Latin Lovers" (Lana Turner).

He also appeared in dramatic roles in such films as "Border Incident," "Battleground," "Mystery Street" and "Right Cross."

"Movies were never kind to me; I had to fight for every inch of film," he reflected in 1970. "Usually my best scenes would end up on the cutting-room floor."