KSL barely beats KUTV
As it has for longer than just about anyone can remember, KSL-Ch. 5 was No. 1 in the late-night news ratings. Which is a big deal, because that single telecast generates up to half of a local station's revenues.
The headline isn't so much that KSL won, it's by how much. Or by how little.
In the seven-day (Monday-Sunday) ratings, KSL averaged an 11.1 rating and a 21 share. Second-place KUTV-Ch. 2 averaged a 10.8 rating and a 20 share the closest any station has come to KSL during a sweeps in years.
A rating point represent 1 percent of the homes in a television market; a share point is 1 percent of the homes where the TV is being watched at any one time. When those ratings are translated into households (as a percentage of the 919,390 homes in the Salt Lake TV market), KSL's lead over KUTV at 10 p.m. is down to about 3,000 homes.
Ch. 5 averaged approximately 102,000 homes; Ch. 2 averaged about 99,000 a difference of about 3 percent.
Compared to November 2007, Ch. 5 dropped .9 of a rating point and about 3,000 homes. KUTV went up .5 of a rating point and about 8,000 homes.
KSL blamed its network, NBC, for its ratings woes. And there is absolutely an argument to be made along those lines because NBC gave its local affiliate a lousy lead-in. In the Salt Lake TV market, NBC's prime-time schedule averaged a 5.9 rating to CBS's 8.5.
But lead-in doesn't account for everything. KSL's 10 p.m. newscast led third-place KSTU-Ch. 13's 9 p.m. news hour (7.1/13) by 4 full ratings points, but NBC's prime-time (7-10 p.m.) led Fox's prime-time (7-9 p.m.) by only 1.4.
And KSL led fourth-place KTVX-Ch. 4 by a whopping 6.4 rating points, while NBC led ABC by only .7.
(Some wags suggest that maybe the narrowing gap between Ch. 5 and Ch. 2 has something to do with mortality rates. Back when KSL had a huge lead in the late-news ratings, a big part of that lead was built on older viewers ... many of whom are no longer with us.)
Ch. 13's late newscast improved by .5 of a rating point and about 7,000 homes.
And as for Ch. 4, well, the bad news just isn't getting any better. The station actually lost ground at 10 p.m., dropping half a rating point and losing about 4,000 homes.
The only thing keeping Ch. 4 from the bottom of the barrel is the 9 p.m. newscast that KUTV-Ch. 2 airs on KJZZ-Ch. 14, which pulls in a measly 1.4 rating and about 13,000 homes.
But if you add those 13,000 homes to Ch. 2's 10 p.m., total, that means that about 10,000 more homes were watching a KUTV-produced late-night newscast during the November sweeps than were watching a KSL-produced newscast.
Viewers in some homes no doubt watch both Ch. 14 at 9 p.m. and Ch. 2 at 10 p.m., but it's sort of interesting nonetheless.
E-mail: pierce@desnews.com
Comments
- Smoking up nationally, down in Utah 5:36 p.m.
- 4A: Springville holds off Dixie 5:28 p.m.
- Lit flicks: Holiday movie offerings 5:17 p.m.
- 1940s thrillers are new to DVD 5:17 p.m.
- Keb' Mo' enjoys independence 5:16 p.m.
- On the screen 5:16 p.m.
- Weekend entertainment calendar 5:16 p.m.
- 'Bruno,' 'Star Trek' new to DVD 5:16 p.m.
- Coming soon to theater near you 5:16 p.m.
- Musician writes first note to last 5:16 p.m.
- House passes health care bill
328 - SLC council OKs gay rights policies
312 - TCU showdown has big implications
195 - Senators want food tax restored
158 - Cougars crush hapless Cowboys
155 - Utah Jazz fall apart against Kings
131 - Will state consider gay rights law?
130 - Editorial: Mormons and gay rights
123 - TCU 4th in AP poll; U. 16th, Y. 22nd
119 - Letters: Strange breed in Utah
117
As distressing as it was to see KUTV's longtime vice president/general...
Meghan McCain, the daughter of former presidential candidate John...
RE: to bravabun | 5:40 p.m. Nov. 12, 2009 You're so wrong it's not even...
the solution to outrageous bank fees? don't use a debit card, and switch...
Dixie - nothing to be ashamed of. You represented Southern Utah well.
They didn't realize it was a national race? What kind of intelligence is...
"So the Church can discriminate against gays entering the temple based on...
The LDS church did the right thing here. It's nice to see a church with Jesus...
Oh please don't cry discrimination wolf buddy. I'm a Polynesian Police...
The House demonstrated their cowardice as well as their agenda to force a...
It was nice to see that Coach Sloan was considered as one of the great...



You can be the first to comment on this story.