Last week, the Utah higher education faculty and administrators came together at "The Educated Person's Conference" to discuss how best to educate Utah students. This event, coupled with the recent national elections, led me to reflect on the importance of society rejecting "Joe Six-Pack" in favor of truly well-educated leaders.

The recent presidential campaign was filled with subtle and not-so-subtle attacks on liberal education. In the early stages of the campaign, candidates with advance degrees from Ivy League schools were referred to as "elitist." Bowling skills, or lack of them, captured the public eye. Litmus tests on religious beliefs and who your minister was dominated the news.

Toward the end of the campaign, Joe Wurzelbacher, better known as Joe the Plumber, became a celebrity, espousing his views on any number of issues. The press gave him far more coverage than any professor of public policy could achieve. One candidate even suggested that he would bring Joe the Plumber to Washington as an adviser!

The selection of vice presidential candidate Sarah Palin added to the appeal for populist votes. Being a hockey mom became a valued characteristic of future leaders. Living close to a foreign country earned points for being knowledgeable about international affairs.

At times in the campaign, it seemed like there was a strong anti-intellectual bias among voters. In the end, college educated voters, even those earning more than $250,000 per year voted for Sen. Obama. I believe that part of this phenomenon was due to what seemed like an anti-intellectual nature of the opposition.

As a Republican and former state Senator, I am hopeful Republicans will push for an emphasis on programs and arguments that resonate with the better-educated. We need to focus on competition for good ideas, generated by educated people.

While not everyone with a college degree exemplifies the best traits of an educated person, it is not a bad surrogate. We know that individuals with college education will earn twice as much as a person with a high school diploma. In fact, our state-tax revenue is heavily dependent on the number of college-educated adults. We also know college graduates vote more regularly, volunteer more, and are in better health. There are numerous societal payoffs for increasing the number of educated persons in Utah.