At first glance, BYU-TCU looks like a bad scrabble hand.

But when the ninth-ranked Cougars take on the Horned Frogs on Thursday night, it will have implications far beyond Amon G. Carter Stadium in Fort Worth.

In terms of the Bowl Championship Series, it's bigger than Florida State-Miami and Notre Dame-Michigan. Way bigger.

Is the college football world ready to accept this?

"I don't think so," BYU coach Bronco Mendenhall said on the Mountain West coaches teleconference. "I think that we're intriguing to a lot of folks, and I think the ranking simply says that."

BYU-TCU is another sign of a season that grows crazier by the week.

Consider what happened last Saturday.

Toledo took a 1-4 record into Ann Arbor and toppled Michigan, becoming the first Mid-American Conference to beat the Wolverines in 25 tries.

A 4-1 Notre Dame team wasn't ranked — and wasn't on national television. Since when did the Fighting Irish become fodder for late-game look-ins?

Army won a game without completing a pass.

Oklahoma woke up on Saturday as the No. 1 team in the nation. After losing to Texas, the Sooners went to bed that night as the fourth-place team in the Big 12 South.

But back to BYU-TCU, and how its ripples may extend as far as Pasadena.

If you're hoping to take a gander at the game, remember that the Cougars and Horned Frogs are playing on Versus, must-see TV for outdoorsmen but perhaps not the place one expects to find one of the college football season's pivotal games.

This is what the innovative Mountain West has to do as it tries to elbow its way into college football's elite. If it has to squeeze its games in between hunting and mixed-martial arts, so be it.

"As for our league right now, I think the best teams in our league are almost obligated to play on Thursday night for the benefit of the league to try to gain attention for our conference, and that's all members," Mendenhall said. "There is a tradeoff, though, and I think it is hard on the players."

The Mountain West needs the attention. And sorry, Horned Frogs, but it also needs BYU to extend the nation's longest win streak to 17 games.

TCU has already lost, at Oklahoma. That left the Mountain West with two cards to play in the BCS: BYU and No. 14 Utah. Those longtime rivals meet in the regular-season finale on Nov. 22 in Salt Lake City.

If both the Cougars and the Utes are unbeaten heading into that game, it will amount to a BCS play-in. Winner probably goes to the Fiesta Bowl — or maybe the Rose.

But if one team enters with a loss and the other leaves with a loss, the Mountain West will likely be out of luck.