ST. PETERSBURG, Fla. (AP) — Playoff novices or not, the Tampa Bay Rays see no reason why they can't keep winning.

"When you believe, and you've got the talent to do it," veteran designated hitter Cliff Floyd said, "anything can happen."

The surprising AL East champions won 97 games, 31 more than a year ago when they were the team formerly known as the perennial last-place Devil Rays, and finished with the worst record in the majors.

The Rays, who've done little in spectacular fashion other than win at an amazingly consistent rate to become baseball's feel-good story of the year, begin their first postseason appearance Thursday against either the Minnesota Twins or Chicago White Sox.

"Believe it or not, I kept on saying last year we had something special," first baseman Carlos Pena said.

"Even though we were in last place and had a record that we weren't really happy with, I could just see in this clubhouse something special. I kept saying it, and I'm sure people thought I was just saying that. But look at this."

The Rays began the season with a meager payroll of about $43 million and beat the odds by finishing ahead of the big-budget Boston Red Sox and New York Yankees by embracing manager Joe Maddon's mantra of "98" — nine players playing hard for nine

innings equals one of eight teams to make the playoffs.

They've done it without a collection of high-priced stars, although rookie Evan Longoria and other talented young players such as Carl Crawford, Scott Kazmir and B.J. Upton seem well on their way to becoming stars.

Whether it was regrouping following a season-worst, seven-game losing streak that dropped them a half game behind Boston at the All-Star break or finding a way to hang on to first place while Longoria, Crawford and closer Troy Percival were on the disabled list, the Rays answered every challenge.

Twice in the last three weeks of the season, they pulled away when the Red Sox appeared on the verge of taking control of the division, winning four of six meetings between the teams over 10 days.

That, the Rays feel, is the mark of a club capable of making a deep run in the playoffs.

'Nobody ever thought we'd be here, but I'll tell you what — we came together as a team, as a unit, as a family," Floyd said.

"We should serve as a model for these other teams that think they can purchase a championship," rookie Fernando Perez said. "Look at how we're doing it. It's a formula that we'll be able to rely on and build some tradition in this division."