From Deseret News archives:

D-Will now 24/7 face of the Utah Jazz

Published: Wednesday, Sept. 17, 2008 12:16 a.m. MDT
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Wow, that was a short off-season. Seems like only yesterday Deron Williams was on the news, in the papers, on the radio. But wait. It was only yesterday.

It's been that kind of summer. You saw him in the Olympics, but it's been far more than that. This was the year of all D-Will, all the time. Get used to it. Training camp is 13 days away; then he'll really be in the news.

Who knew being an NBA player was a full-time job?

If you're wondering what this is all about, it's that Williams is, as the phrase goes, "taking ownership." Technically, Larry H. Miller owns the Jazz, but it's Williams who has become their flag-bearer. Not Carlos Boozer, an All-Star and fellow Redeem Teamer who wilted in the playoffs. Not Andrei Kirilenko, whose vagaries have been chronicled ad nauseam.

Williams is everywhere — like Paris Hilton, except with talent.

To see a Jazz player appearing so regularly in the off-season is strange. John Don't-Bother-Me Stockton didn't show up until the first day of training camp. It was never clear whether he was just taking his summers off or living in Uzbekistan. Karl Malone surfaced occasionally in the off-season, but usually to gripe about his contract.

This year Williams has been as ubiquitous as Starbucks. True, he played for Team USA, which certainly made him high profile. But he also appeared at the Carmen B. Pingree Center for Children with Autism last week to play with the kids. Really play. Because he has an extended family member who is autistic, it was something he volunteered.

"I was briefing him beforehand, telling him, 'Deron, some of these kids may not notice what that gold medal is, or what it stands for. Some of them might not understand what the Jazz are,'" said Williams' marketing director, Steve Wright. "He said, 'Steve, I got it. I know. If I can touch them for even five minutes, I'm there.'"

Proceeds from his celebrity golf tournament next week will go to the school.

Williams also appeared at Sam's Club this summer, as a guest, not for walking-around cash (he doesn't need that with a new $70 million contract), but because they asked him. He wanted to meet the people and he did — roughly 2,000 of 'em. Not once did he roll his eyes.

"He said, 'We need to do more of this,'" said Wright.

And they have. Last weekend, Williams was in Champaign, Ill., for the Fighting Illini alumni game. Williams established a scholarship foundation, and the fundraiser attracted former players such as Dee Brown, Roger Powell, Kendall Gill and Nick Anderson, as well as Phoenix Suns' chairman Jerry Colangelo, Illinois coach Bruce Weber and former coach Lou Henson. A regular Memory Lane moment.

His reason for the foundation? Yup. He wanted to give back.

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