From Deseret News archives:

Zephyr Club eyed in possible Broadway-style theater deal

Published: Tuesday, Aug. 5, 2008 12:12 a.m. MDT
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"Broadway obviously has a theatrical theme to it," Christensen said, "and the Rose Wagner has really proven the location."

The Rose Wagner parking lot reportedly is valued at about $50 per square foot, putting its cost at roughly $4.5 million. Becker said Bernolfo estimates a greater value per square foot for the Peery Hotel lot.

The Rose Wagner parking lot also is being considered as a possible home for a downtown theater.

If the deal for the Peery Hotel parking lot property doesn't pan out, Christensen said he believes the Zephyr property could be developed "for some element of entertainment" — perhaps as a small-concert venue "where evolving bands have an opportunity to play."

"There is clearly reason to look at that," he said, possibly as a project through the city's Redevelopment Agency.

Other leading locations for a downtown theater are the former Utah Theater at 148 S. Main; and the former Newspaper Agency Corp. press site and surrounding parcels, with entrances on Main and Regent streets.

Several attempts to reach Bernolfo for comment were unsuccessful.


E-mail: jpage@desnews.com

Recent comments

A surface parking lot where the Zephyr used to be? Good grief,...

Anduril | Aug. 19, 2008 at 12:39 a.m.

does anyone know where i can get an sun revisor for my ford zepher...

joe | Aug. 15, 2008 at 1:36 p.m.

I don't see what's wrong with a surface parking lot on a corner...

Steve | Aug. 5, 2008 at 5:39 p.m.

Image

The Zephyr Club building at 301 S. West Temple has been vacant since November 2003. Landowner David Bernolfo wants to build a surface parking lot at the building's location.

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