From Deseret News archives:

Sports bloggers give fans' view on teams

Published: Monday, July 28, 2008 12:54 a.m. MDT
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Like many students at the University of Utah, Sean Reynolds was intrigued when he first learned Jim Boylen had been hired as the newest men's basketball coach. But where it was merely an interesting news item for some fellow students, it meant a call to action for Reynolds.

With the little bit of spare time he had in between classes, he found a computer and posted the announcement of the hiring to Block U.com, his blog devoted to the Utes football and basketball teams. Reynolds followed later with several photos from the introductory press conference for Boylen.

For him, and other local sports fans, blogging about their team is not just a hobby. It has evolved into a full-time passion.

Reynolds uses whatever time he can find — typing posts on U.-related topics well past midnight at times — because he feels like he represents the fan's point of view.

"When I can do it from the perspective of a fan, I can get in there and tap into what so many readers are feeling," Reynolds said. "There is a lot of emotion because being a fan is tough at times."

The Internet age has brought an increased demand for news and information in practically every area of life. And nowhere have avenues opened up for an explosion of blogs quite like sports.

Like a snowflake, no two sports blogs are alike. Some serve as official team sources. Others are an extension of traditional media sources in print, radio and television.

But the vast majority of bloggers are like Reynolds — fans who see the Internet as an outlet to express their passion and their opinion about their chosen team.

When Kris Loertscher started blogging about the Utah Jazz almost two years ago — first as basketballjohn.com before rebranding as SLCDunk.com — he did not have anything in mind beyond just sharing his thoughts about the Jazz. Loertscher was motivated in part by a dearth of up-to-date blogs on the team.

Since he started blogging, Loertscher has received positive feedback from Jazz fans who he says appreciate the little details he offers that don't always turn up in a newspaper article or TV sound bite.

"That's where blogs pick up (readers)," Loertscher said. "There's a lot more that can be said about games and a lot more that can be said about players that can't just be put in an article."

With the proliferation of upstart blogs in recent years, deciding what entities are granted media access is a stickier issue. Policies can differ from team to team as to how much access they will allow blogs to have with players and coaches.

The Utah Jazz, for example, will issue media credentials to legitimate bloggers during the Rocky Mountain Revue. But preseason, regular season and playoff games are typically restricted to traditional media.

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