From Deseret News archives:
Model T marks 100 Low-priced car introduced motoring to the masses
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Henry Ford realized there was a big market for cars and not just for the wealthy and that people would keep buying them, Heitmann said.
"It was kind of the common car for the common person," Heitmann said.
A century later, Ford and other Detroit automakers are struggling to keep up with consumer demands. Buyers are shunning trucks and sport utility vehicles for more fuel-efficient models, and high gas prices and a sluggish economy are keeping sales low.
All major automakers but Honda Motor Co. reported steep sales declines for June. Ford's sales tumbled 27.9 percent from June 2007.
The Model T gathering in Richmond aims to be more than just an antique car show but a reminder of Ford's groundbreaking automobile.
The first production Model T Ford was assembled in Detroit on Oct. 1, 1908. With the development of the sturdy, low-priced car, Henry Ford made his company the biggest in the industry, according to the Henry Ford Museum.
In a span of 19 years, Ford would build 15 million cars with the Model T engine.
"The move out of the city began with the Model T and other vehicles, particularly after World War I," he said.
Heitmann said the Model T also was embraced by farmers and rural Americans.
"It had a very high ground clearance. It was easy to repair. It was so inexpensive that isolation on the American farm came to an end," he said.
Once rural Americans used the Model T to come to the cities to shop, crossroads stores in the country went out of business and centralized school systems replaced one-room schoolhouses, Heitmann said.
Henry Ford and the Model T also changed the face of the U.S. labor force.
Heitmann said Ford raised wages to attract and keep workers at his factories and employed immigrants and minorities.
"That was really important in kind of creating a class of well-to-do workers," he said.
The popularity of the Model T also found its way into poems, songs and movies.
But while the Model T was popular and offered an affordable car to the masses, Henry Ford may have tried to ride it a little too long, said David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich. Cole said consumers came to expect more upscale models with a wider variety of colors.
"He innovated. He brought this into the market," Cole said of Ford. "Then he got hit by others who innovated."
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Recent comments
Henry Ford had the 37 miles a gallon way back then.We are just now...
Anonymous | July 22, 2008 at 10:49 a.m.
Here's another fun fact: The first model T got 35 miles per gallon....
A fun fact | July 22, 2008 at 9:35 a.m.
The Model T was introduced as a low-cost car the average person could...
Thomas | July 22, 2008 at 6:17 a.m.
Todd Wirth of Richfield, Wisc., cruises his 1912 Model T touring car into a Model T event at the Wayne County Fairgrounds in Richmond, Ind., on Monday. About 750 of the iconic vehicles were on display in what is being called the largest gathering of Model Ts since they left the factory.
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