From Deseret News archives:
The golden road Summer family vacations create powerful memories
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The patriotism they felt at the end of the war had something to do with that sentiment, but there were other factors that contributed to the rise of the family road trip, Rugh says.
"More middle-class families could afford to take vacations because of the increasingly liberal vacation benefits awarded American workers," she says. The two-week paid vacation became the norm in post-war America.
More and more middle-class families also bought cars. In 1956, the Interstate Highway Act was passed to create better roads. People loved their cars, says Rugh.
Ford introduced the first station wagon in 1947, but the "decade of the '50s was the heyday of the station wagon, and by the early '60s, it was the only answer to the booming family."
As more people hit the road, other support for the trip came along. "Fast food restaurants revolutionized family travel," Rugh says. McDonald's, Dairy Queen, Kentucky Fried Chicken and Insta-Burger King all came along in this period.
"The family vacation craze spurred the growth of the motel industry," she says. "The number of motels peaked in the 1960s, with 61,000 in operation."
A lot of people in the East wanted to head west, she says. They had read or seen movies featuring the Western landscape and they wanted to see it. Some of them visited places in California and such and decided to move there, so vacations spurred the Western migration of the population.
A lot of people in the West headed east to see many of the historical sites associated with the birth of the country. "They really saw that as an educational experience."
Rugh also points out that this time was not a golden age for all Americans. "African-American families traveled in a segregated environment in the South and were often turned away from motels and restaurants outside the South."
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Recent comments
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Sunandsage | July 8, 2008 at 1:56 p.m.
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