Deseret News | Entrepreneurs — Awards honor business founders' achievements in sustained innovation

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Entrepreneurs — Awards honor business founders' achievements in sustained innovation

By Stacey Kratz

Deseret News

Published: Sunday, June 22, 2008 12:10 a.m. MDT

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"Any entrepreneur ought to be aiming toward a track record of consistent excellence, a track record of a product customers like over time, of managing the business so you have margin, of managing your employees so you're not getting turnover or churn," Switzler said. "If you can have those things, over time, you deserve to be considered (for an EOY award)."

He noted that many people who are true entrepreneurs don't think of themselves that way, until something like the EOY awards comes along to recognize their accomplishments.

"There are a number of companies started by people who don't consider themselves business people," he said. "It's like being a chef who starts a restaurant, and when a chef wins (an EOY award) it's like, 'Oh, maybe I am doing a good business."'

Good business can bring success at any time, Switzler said. And the next generation of entrepreneurs will move forward, regardless of the obstacles they face in the economy or elsewhere.

"All the time is a good time to start a business smart," he said. "Part of entrepreneurism is strategically to go achieve your dreams. People are sitting in their offices or in their cubes, biting their lips, and they have dreams. They can achieve them."

E-mail: skratz@desnews.com