From Deseret News archives:
Agel supplements started with dream
Agel's founder and chief executive, Glen Jensen, had a dream in November 2004 that included a complete business plan for launching a company that made gel nutritional supplements.
Jensen woke up and got to work. Within six months, he had attracted venture-capital funding, developed five edible gel products, certified them kosher and halal, recruited a management team and implemented a business plan that included launching Agel in 10 foreign markets from day one.
Agel is a network marketing company, a category in which 99 percent of all businesses fail within the first two years. So far, the company is bucking that trend, operating debt-free in more than 40 markets.
One reason is that no one else is making nutritional supplements and cosmetics in gel form, giving distributors a chance to sell a product that is unique in the market. Another is that the company relies on technology, operating solely through a streamlined Internet infrastructure that gives quick entry into foreign markets.
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