Just 10% of Americans say being wealthy is not important at all

Published: Sunday, June 15 2008 12:00 a.m. MDT

Percentage of Americans who say that it is "very important" or "somewhat important" for them to be wealthy, according to a survey conducted by the Pew Research Center's Social and Demographic Trends project: 57

Percentage who say it is not important at all: 10

Source: Pew Research Center for the People and the Press.

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Estimated number of young urban consumers — ages 12 to 34 — there are in the United States, according to a report from Packaged Facts: 37 million

Aggregate income of these 37 million young urbanites in 2007: $594 billion

Projected income in 2012, much of which will be spent on luxury items: $684 billion

Source: Packaged Facts.

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Percentage of corporate responsibility (CR) practitioners who rate their organizations favorably on their achievement of CR goals, according to a study by Sirota Survey Intelligence: 82

Percentage of providers of CR-related services (those who supply organizations and practitioners with strategic advice and counseling, management consulting, communications solutions, research and development, training/education, advertising and public relations and other services) who say those organizations' CR efforts have attained their objectives: 53

Source: Sirota Survey Intelligence.

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Ranks of Disneyland, Universal Studios, Six Flags Great Adventure, Myrtle Beach, S.C., and Sea World as the top family-friendly vacation spots searched for on the Internet, according to Ask.com: 1, 2, 3, 4, 5

Ranks of the Florida Everglades, the White House, the Statue of Liberty, Yellowstone National Park and Mount Rushmore as the most popular U.S. landmarks searched for on the Internet: 1, 2, 3, 4, 5

Source: Ask.com.

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