But her career has taken her to 22 countries in Asia and Europe. For a year, she lived in Paris. Her magazine covers include Glamour in Italy, Elle in France and Vogue in Russia.

But while many young women in Utah will seek modeling work through Elite and Pulse, Ballard warns parents to be wary of scouts and agencies that lack solid reputations. And Eastman says plenty of beautiful men and women never get work because modeling requires a specific look that's described as a science — having the right bone structure, a symmetric face and a genuine personality that comes across the camera. Women need to be 5 feet 7 inches to 5 feet 11 inches tall.

Having parents that are cool also helps.

"We deal with more parents that want this for themselves than their daughters actually do," Eastman said. "So they're vicariously living through their child — the stage mom, the stage dad."

The modeling offices are located in the first building of the $500 million Market Station real estate project, centered around 2150 S. Main, developed by Utopia Station Development Corp. They are scheduled to move across the street into the location of the current Manny's Bar & Grill, 2105 S. Main, in about two years when a building there is complete.

Steve Aste of Utopia said the 18-acre, mixed-use Market Station project will be finished in six years and will feature 900 condos and some office and retail space.

The modeling agency decided to open its offices in Market Station when Eastman of Pulse met with Aste, whose 15-year-old daughter, Anja, is represented by Pulse and Elite, Aste said.

---

E-mail: lhancock@desnews.com