Obama developing a McCain strategy before winning nomination

Published: Sunday, May 18 2008 11:54 a.m. MDT

WASHINGTON — Making up for lost time, Barack Obama is dashing full-tilt into the general-election fight against Republican John McCain without waiting for the Democratic marathon to end.

He's running down McCain more often than the woman he's nominally still fighting for his own party's nomination. And he's running after white working-class voters, independents, Hispanics, Catholics and Jews — voting blocs that will be important in the November election and with whom he's had mixed successes.

Even as Obama tries to fight off Hillary Rodham Clinton in the few remaining primaries, he is campaigning in states that have already held elections and vowing to return to states where he lost to Clinton. His campaign has sent teams into battleground states, set up a program for signing up millions of Democrats over the next six months and is developing ads to use against McCain.

History shows that the earlier a candidate nails down the party nomination, the better his chances of winning. Obama did not have the luxury of an early win, so he did the next best thing. His team is seeking to tether McCain to President Bush, emphasizing McCain's support for the Iraq war and for renewing Bush tax cuts.

"Obviously, we don't want to wake up the morning after we become the nominee and not be prepared," said Obama campaign manager David Plouffe. Offering a campaign line Obama is already using, he said, "By November, every voter will know that McCain is offering a third Bush term."

Democratic strategists agree that Obama has his work cut out for him in defining himself on his own terms and countering assertions that he's inexperienced, elitist and out of step with the rest of the country.

"Partly what he's got to do is define his appeal to middle-class voters," said Democratic pollster Mark Mellman. "I don't think that will be hard. But it's something he has to do, provide some focus on their economic pain and on the issues that are animating him."

At first glance, the political landscape couldn't be better for the first-term Illinois senator, along with Democrats in general. Republicans are being pulled down by the unpopular Iraq war, the struggling economy and Bush's low approval ratings.

Yet McCain appears to have escaped much of the criticism directed at fellow Republicans. Polls show the Arizona senator to be competitive with Obama in a general-election matchup.

Obama's inability to win primaries in many big industrial battleground states, or to appeal to white working-class voters or to many older people, particularly women, make him vulnerable — as does his lack of economic and foreign-policy experience.

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