Is Paula Deen using her diabetes to cash in?

Why are people so angry that Paula Deen has Type 2 diabetes? I don't remember such a big reaction over a celebrity's outing of a disease since Rock Hudson announced that he was dying of AIDS, or maybe Magic Johnson's revelation that he was HIV positive.

When people found out actor Michael J. Fox had Parkinson's disease, there was a rush of support and sympathy. But in this case, angry diabetics are calling the Food Network's Queen of Southern Cuisine a hypocrite.

Deen has never claimed her Food Network show's cuisine — built on butter, bacon and mayo — is health food. When questioned about it over the years, she has always talked about "moderation."

But at the same time she revealed her Type II diabetes, she announced her ad campaign with diabetes drug-maker Novo Nordisk. From the public's point of view, she's cashing in on her illness by endorsing a drug, when she could instead become a role model for reformed eating habits.

Also, Deen was diagnosed with diabetes three years ago — but still kept cookin' up her Southern specialties such as fried chicken and Gooey Butter Cake on her show, "Paula's Best Dishes."

Did she wait until the ink was signed on a lucrative contract before going public?

The PR blunder seems pretty obvious. In fact, Paula Deen's publicist, Nancy Assuncao, reportedly quit because she disagreed with the drug endorsement. But Assuncao surely knew of Deen's diabetes within the past three years. Did it ever occur to her to advise Paula to start lightening up her food on the show in order to deflect a lot of future criticism?

Son Bobby Deen just launched a Food Network series, "Not My Mama's Meals," where he lightens up some of her famous dishes. Although it's a step in the right direction, it seems timed to capitalize on Paula's condition.

After the firestorm hit, Paula Deen announced that her family will donate a portion of the money from the Novo Nordisk contract to the American Diabetes Association. And there's been some positive talk that she is building awareness of the disease.

If you're wondering why Deen doesn't use this moment to market something healthy, like vegetables …… well, she's been there, done that. Last November, Paula Deen launched "Simply Fresh" side dishes. The fresh veggies came in microwavable bags, with her smiling face on the package. Unfortunately, these veggies were gussied up Paula-style. The broccoli had a creamy herb butter sauce, the green beans were coated with butter and bacon, and the vegetable medley swam in an asiago cheese sauce.