Eric Gay, Associated Press
DES MOINES, Iowa — The attacks on Newt Gingrich have been as under-the-radar as they have been in-your-face.
Brochures and leaflets stuffed in mailboxes across Iowa called him a tree hugger or Nancy Pelosi ally. Others branded him an inconsistent career politician. The mail, coupled with television ads echoing that criticism, worked. Gingrich is badly damaged ahead of Tuesday's GOP caucuses and that has left former Massachusetts Gov. Mitt Romney is strong position.
For all the hype about new digital campaign tactics, old-fashioned mail remains a potent campaign tool. It has a longer shelf life than television ads and the glossy booklets are revisited over the course of several days. Their footnotes and quotes seem to have more credibility than the quick television ads that make their in-your-face point and then disappear.
- Rubber chickens, afros and clowns: A look at...
- Why Utahns are some of the biggest spenders,...
- 35 arrested in Oakland after protest march
- Steven Powell ordered to serve more jail time...
- 10 Things to See: A week of top AP photos
- Ferguson protesters across US peaceful,...
- These two things are helping California's...
- In Britain, US turkey dinner is big for business
- As Ferguson verdict is read, protesters... 70
- Grand jury won't indict Ferguson cop in... 30
- Obama: Americans want 'new car smell'... 29
- Ferguson businesses torched in... 17
- Under pressure, Hagel steps down as... 15
- Obama immigration plan good, not great... 13
- Obama heads to Chicago to pitch... 13
- Why Utahns are some of the biggest... 12