The store is also well stocked with vodka bearing labels like Kremlin and Russian Standard, hundreds of pounds of red caviar, a Russian delicacy, and — to the chagrin of many Israelis — pork, which is not kosher.
Store manager Alexey Spitsin, who is from Uzbekistan, says many Israeli customers objected to the Novy God decorations when he began working there 13 years ago, but this year only a few complained.
While many immigrants celebrate at home, Israel's most successful Soviet emigres will be throwing the most expensive Novy God party in the country's history — an opulent display of the oligarch-style wealth some quickly attained here and in the Old Country.
The Sheraton Tel Aviv Hotel on the Mediterranean seashore will be transformed into a Russian winter wonderland, with a wet bar carved of ice and faux snow fluttering from the ceiling.
Partygoers will bid on works of art flown in from around the world. Some are expected to fetch millions.
The 300 Russian-speaking invitees include local politicians and businesspeople, and Jewish VIPs from Russia and Georgia flying in for the party on private jets.
One man is on the blacklist: Grandpa Frost. The hotel won't allow him in since he'd threaten its kosher certification.
Party organizer Yulia Mohrik said she reached a tasteful compromise: Grandpa Frost will ride around the hotel's perimeter in a horse-drawn carriage — shipped in from Buckingham Palace, no less — and will wave to the guests through the windows.
While the country's rabbis are reluctant to embrace the holiday, Israeli politicians have begun to endorse it.
Prime Minister Benjamin Netanyahu extended his first official Novy God greetings last year.
He did it again this year, over the objections of some in his office who are still uncomfortable with the holiday.
- Mitt Romney talks IRS, AP records, Benghazi...
- Fly a flag for Cody: Army confirms Utah man...
- LDS missionary 'stable' following hit-and-run...
- Republicans try to link IRS scandal, Obama's...
- A look at why the Benghazi issue keeps coming...
- Navy dolphins discover rare 19th-century torpedo
- IRS probe ignored most influential groups on...
- Tea party looks to take advantage of moment
- Mitt Romney talks IRS, AP records,... 60
- Journalists push back against Obama... 21
- Angry Orrin Hatch: IRS guilty of... 19
- House chairman sees IRS targeting as... 16
- Angelina Jolie announcement leads to... 12
- President Obama walking a familiar path... 11
- Republicans try to link IRS scandal,... 10
- Suicide up among middle-aged Americans,... 10