When Christmas is delayed: With money tight, many expect better deals later

By Christina Rexrode

Associated Press

Published: Tuesday, Dec. 13 2011 11:23 p.m. MST

In this Dec. 26, 2009 file photo, an early morning shopper takes advantage of the after-Christmas sale at Target in Colma, Calif.

Associated Press

NEW YORK — When Emily Russell's two young sons wake up on Christmas morning, they'll find that Santa left them a note instead of the videogames they requested.

"Hey, I couldn't get by your house last night," Russell, a single mother from Kernersville, N.C., plans to write to her sons and sign Santa's name. "Your mom is going to take you to the store when she can."

Some people have always postponed Christmas celebrations because their jobs don't pause for the holiday. But in the weak economy, folks are delaying Christmas for another reason: money.

Deloitte's annual holiday survey for the first time asked shoppers whether they planned to wait until January to do the bulk of their shopping for Christmas. Six percent of the more than 5,000 respondents said they did.

The strategy can pay off. After Christmas, retailers offer discounts of up to 75 percent on a wider variety of items than they do in the weeks leading up to the holiday.

It's something cost-conscious shoppers have gotten hip to. Retail sales during the seven days after Christmas rose year-over-year in three of the past five years, according to research firm ShopperTrak. And last year, year-over-year online spending grew by 22 percent on Dec. 26 and 56 percent on Dec. 27, according to computer giant IBM's retail consulting arm.

Elaine Wu and her husband plan to wait until the day after Christmas to shop because they've agreed not to spend more than $150 for each other — a difficult task given they like to splurge on upscale Marc Jacobs handbags and Armani shoes.

Wu says she's also waiting until after Christmas to shop for some of her friends. Real friends, she figures, wouldn't want her to go through the headache of shopping in the pre-Christmas madness anyway.

"Just because it's a day late doesn't mean it's going to be any less special or didn't come from the same sentiment," says Wu, 36, a marketing manager for the startup website BlogHer in Silicon Valley. "It just means that it's going to save us 60 percent."

Postponing Christmas Day, originally a Christian holiday to celebrate the birth of Christ, is almost unheard of in some circles. About 95 percent of Americans celebrate Christmas — including 80 percent of non-Christians, according to Gallup polls.

But Bruce David Forbes, author of "Christmas: A Candid History," says those who delay Christmas festivities can take some comfort in the fact that Dec. 25 isn't the date of the birth of Christ.

When Christians started celebrating his birth in the 300s after the Roman emperor Constantine converted to that religion, they didn't know the birthdate, so it appears that they picked a day to coincide with Romans' midwinter celebrations of their own gods. Meanwhile, Christians in more eastern countries, like Turkey and Greece, were already celebrating on Jan. 6.

So, Forbes, who teaches religious studies at Morningside College in Sioux City, Iowa, says if you're celebrating anywhere between Dec. 25 and Jan. 6, "you're not even doing it late."

That may be a relief to Mujtaba Al-Qudaihi who will spend Dec. 25 watching a movie, catching up on reading or killing time on the Internet. His real Christmas celebration — which includes his dad dressing up as Santa and the extended family exchanging gifts and eating a big meal — will happen a few days later.

That's because it's cheaper for Al-Qudaihi and other relatives to fly to his parents' home in Indianapolis after Christmas. Besides, Al-Qudaihi figures that the prices on gifts he plans to buy will be much cheaper after Christmas.

"Nothing changes," says Al-Qudaihi, 27, who works in information-technology consulting for a public university. "Just the date."

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