Chick-fil-A says it will fight Vt. man for slogan

By Wilson Ring

Associated Press

Published: Monday, Dec. 5 2011 11:20 a.m. MST

Gov. Peter Shumlin, left, holds a Team Kale T-shirt during a news conference with Bo Muller-Moore in Montpelier, Vt., Monday, Dec. 5, 2011. Shumlin is throwing his support behind the Montpelier folk artist who has built his T-shirt business around the phrase "eat more kale" and is engaged in a trademark fight with the second largest chicken restaurant chain in the country, Chick-fil-A.

Toby Talbot, Associated Press

MONTPELIER, Vt. — The Atlanta-based chicken restaurant chain Chick-fil-A says it's going to fight to protect its trademarked slogan "eat mor chikin" from what it sees as encroachment by a Vermont folk artist who uses the term "eat more kale" on T-shirts.

Vermont Gov. Peter Shumlin said Monday the state would help Montpelier (mont-PEEL'-yer) artist Bo Muller-Moore raise money for his legal costs in a trade mark fight with Chick-fil-A, the nation's second largest chicken restaurant chain.

Shumlin and Muller-Moore announced the creation of "Team Kale," meant to send the message, "Don't mess with Vermont."

Shumlin says Muller-Moore's business represents what he calls the state's renaissance of local agriculture.

In a statement, Chick-fil-A says it supports the entrepreneurial spirit, but it has to defend its slogan.

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