MADISON, Wis. — This week, Wisconsin's Montee Ball was named the Big Ten's offensive player of the year.

And with another big performance against Michigan State at Saturday's inaugural Big Ten championship game in Indianapolis, the Badgers running back could become a Heisman Trophy finalist.

Such things are bound to happen when a player piles up more touchdowns than 29 teams in the NCAA's top division have scored this season.

For now, Ball isn't shying away from the attention, saying, "you've just got to embrace it."