The store carries products for the NFL, NHL and MLB, but Eliason said "this store is an NBA store, especially a Jazz store."
Pierre Vandamme, owns Bruges Waffles, which is a couple of blocks away from EnergySolutions Arena. Sales of Belgian waffles and French fries weren't fazed by the stalled season, but he admits the basketball season brings a different feeling to downtown.
"It's a great atmosphere," he said. "It's good to have them back and back playing."
It also brings in the occasional customer, who happens upon the place en route to the arena.
"The more souls," he said, "especially in this area, the better."
Judging some fans' reactions, the Jazz might sing a similar tune when the season begins in a month.
Contributing: Alex Cabrero
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