Motives of foreign student recruiters questioned

By Alan Scher Zagier

Associated Press

Published: Friday, Nov. 25 2011 12:00 a.m. MST

COLUMBIA, Missouri — As American universities welcome ever-greater numbers of international students, some professors and admissions counselors are questioning the motives of the very professionals who have helped attract so many foreign scholars to their campuses.

Higher education recruiters are under fire from detractors who say they put profit ahead of students' best interests. Critics accuse them of sending thousands of unqualified applicants to the U.S. every year, sometimes allowing students to skip basic English tests and falsify applications to make a quick commission.

"The student is best served by having the widest range of information available about what might be the best fit," said Peggy Blumenthal, an executive vice president at the not-for-profit Institute of International Education, which monitors and promotes study abroad programs. Recruiting agents "have a very large incentive to deliver a student who may not be the best fit."

A leading group of admissions counselors even proposed an outright ban on the use of international recruiters who are paid based on the number of students they lure to the United States.

College administrators who rely on recruiters are quick to defend them, saying they are more familiar with overseas customs and school systems.

By using recruiters, Missouri State University leaders "can focus on developing and delivering curriculum instead of going out and recruiting students and developing individual sponsors," said David Meinert, associate dean of the university's business school. Recruiters are "able to deliver as an intermediary something that we would have trouble delivering."

Those efforts have contributed significantly to a sharp spike in the number of foreign students seeking an American education. A recent report by Blumenthal's institute showed a 32 percent increase in the number of international students in the U.S. compared with a decade ago. Nearly a quarter of the students here for the 2010-11 academic year came from China. Many others hailed from India and South Korea.

When Missouri State's Springfield campus decided in 2007 to create an executive M.B.A. program for visiting Chinese students, the school realized it needed a recruiter steeped in that country's language, culture and educational practices.

The university hired the International Management Education Center in Hong Kong under a deal that paid recruiters $10,000 to $12,000 for each graduate student. The school kept the balance of student payments ranging from $15,000 to $22,000.

But some professors question the program's academic rigor, noting participants do not take the English proficiency tests usually required of international students and frequently show up unprepared. When the same doubts that arose in Missouri spread to China, some student sponsors — a term that refers to local governments, schools corporations and other Chinese institutions — said they wanted to withdraw from the program.

Earlier this year, the National Association for College Admission Counseling proposed the ban on the use of some international recruiters out of concern that unscrupulous agents were exaggerating students' English skills and submitting falsified applications in search of a fast financial reward.

Those practices introduce "an incentive for recruiters to ignore the student interest" and invite "complications involving misrepresentation, conflict of interest and fraud," the organization's board said in a May statement.

By July, the group had backed away from the ban, acknowledging a "lack of alternatives" for dispensing information about American higher education in many parts of the world. It plans to study the issue for up to two years.

Serving international students has become big business on campuses struggling with budget cuts. At public schools, foreign students pay pricey out-of-state tuition, and many who attend private institutions receive little to no financial aid.

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