Boyce said Fundly has employees in Utah and is interested in hiring more from the talent pool in the area.
"There are plenty of database-oriented fundraising solutions," Boyce said. "What the world needs is a social platform. So not only do you know who your donors are, but you know who their friends are and who they influence and you give them the mechanisms to share using their social networks."
Mark Goines, a partner with Morganthaler Ventures, joined Fundly's board of directors after the investment round. In the past, Goines has invested in cloud-based and consumer financial startups like Dropbox and Mint.com.
"As a VC, I have to look for something that has the potential to be a multi-hundred million dollar outcome," Goines said. "Fundly is in a very large category— a $300 billion a year category."
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