Paul S. Edwards: Deseret News dialogue with Jon Huntsman Sr.

Published: Sunday, Oct. 30 2011 12:00 a.m. MDT

Start engaging Huntsman on corporate strategy, and one quickly realizes the rigorous calculation that's bred deep into this Wharton-trained businessman. The best margins in the chemical business are found in highly specialized chemicals, but it is hard to break into that part of the business. The entry point into the chemical business for a scrappy entrepreneur was through commodity chemicals, and commodity chemical businesses could be purchased at discount during downturns in the business cycle. That's the strategic calculation behind Huntsman's aggressive acquisition strategy.

And start engaging Huntsman on philanthropy, and one can see that the riverboat gambler analogy is more ironic than descriptive. Huntsman might possess the bravado of a gambler, but its hard to find any of the self-serving opportunism of the gambler.

"We look at our corporate interests purely as a means to fund charity," says Huntsman. "And the charity comes first."

How does charity come first? For one thing, giving is not some post-success add-on. It has been an ethic throughout his entire life. He speaks of ongoing charitable involvement that stretches back more than 30 years.

He also tells of making stretch charitable commitments and honoring them at all costs. "We've had many years where the economy was way down and our stock was down, and we didn't have the proceeds to keep all of our charities going. So I'd go to the bank to borrow. These bankers in New York would say: 'Why do you need 50 or 100 million dollars?' I said, 'This is to complete my obligation for our charitable programs.' And they'd say, 'We don't loan for charity.'"

Huntsman continues, "But I said: 'I'll do whatever you need to provide the loan' because the last people who can afford to be let down financially in tough times are those who have received a charitable commitment to care for the homeless or abused women and children. You can't cut back on those who are already suffering. So let me be the accordion, or the buffer, and I'll figure out how to pay the bank back."

He also quips, "It just forced us to build our business faster."

Huntsman is emphatic, "We're in business to relieve human suffering, to help feed the poor, to provide education and culture — but above all else, we're concerned with the relief of human suffering."

Huntsman talks about his humble rural childhood in Blackfoot, Idaho, living in a home without indoor plumbing. "We started from nothing, and I always thought that if we could ever have anything, we would want to share it. We wouldn't want to go and spend it on ourselves."

During our visit, we run into another son, Peter Huntsman, the President and CEO of Huntsman Chemical. Jon Huntsman Sr. excuses himself for a few minutes and I ask Peter about how charity was taught by his father.

"His lesson in philanthropy was never a sermon preached," says Peter Huntsman. "We just grew up knowing that that was the way you lived your life. It's going and taking boxes of food and other items to the homeless. It's having someone come up to you that you don't really know saying 'Please thank your father for having done thus-and-such.'"

"So by the time you become an adult, it's not that you've been hearing this over the pulpit — it's just the way he lives his life — the way my mother lives her life."

As our conversation closes, Jon Huntsman Sr. provides words of encouragement that also reveal the source of his confidence, "Never quit believing that you can develop in life. Never give up. Don't deny the inward spirit that provides the drive to accomplish great things in life."

Paul Edwards is editorial page editor for the Deseret News. Email: pewards@desnews.com

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