"You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts so easily missed, so easily compromised, so easily just squished," he said.
He also related a tale of how Jobs' desire for excellence went far beyond designing Apple's products, saying that when the two of them would travel Ive would go up to his room leave his bags packed by the door, and sit on his bed.
"I would wait for the inevitable phone call, 'Hey Jony, this hotel sucks, let's go,'" he said.
The service also included performances by singer Norah Jones and the British band Coldplay.
The service followed a memorial at Stanford University on Oct. 16 for Jobs' friends and family. That service at Memorial Church reportedly brought out tech titans including Oracle chief Larry Ellison and Microsoft's Bill Gates, as well as politicians including Bill Clinton. U2 frontman Bono and Joan Baez reportedly performed.
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