Reviewers call 'The Innovative University' enlightening, fascinating and 'a must-read'

LDS Church leaders had told every Ricks College president since the late 1950s that the little church school in Idaho would never become a university.

Church and college leaders played with the idea in the late 40s and 50s, but they wanted to keep costs low and classes small rather than follow the popular Harvard model of growing bigger and supposedly better.

But in 2000, seemingly out of the blue, then-LDS Church President Gordon B. Hinckley announced Ricks would become a four-year institution and take on the name BYU-Idaho — except this would be a university with a different "DNA." There would be no faculty rank, no graduate degrees, no collegiate athletic program. Research would not be emphasized, and students would. The college would also operate at full tilt year-round.

That anecdote in the book released this summer, "The Innovative University: Changing the DNA of Higher Education from the Inside Out," by Harvard business professor Clayton M. Christensen and BYU-Idaho administrator Henry J. Eyring, sets the stage for a discussion about college education that is drawing attention around the country.

Christensen and Eyring argue that that not all colleges can or should be everything to everyone and that most institutions today need to innovate to survive. The book gives advice to colleges on how to do the essentials in today's world of higher education: reach more students, lower costs and raise the quality.

"The fact is you can and must innovate," Eyring says.

Since the book's release, reviewers and educators have called the authors' ideas everything from "enlightening" to "toxic."

"The typical university is serving too many different types of students and offering them too many subjects of study," Eyring and Christensen wrote in a preview about their book. "In addition to reducing its program offerings, the focused university will modularize its majors, allowing students to customize their education and graduate timely. The successful university will also embrace the opportunity to teach values, both formally and in faculty-student mentoring relationships."

The book juxtaposes the history of Harvard and Ricks College (now BYU-Idaho). It details Harvard's Puritan roots in the 1600s, its move away from big-time football after World War II and what each president of Harvard brought to the prestigious university. It explains the beginning of Ricks Academy in the 1800s and follows its path through today.