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An app for 'good' — BYUtv technology aimed at furthering network's mission

BYUtv technology aimed at furthering network's mission

Published: Thursday, July 21 2011 3:00 p.m. MDT

"The future of BYUtv lies in its content. That will drive the future growth of the channel," Marquis said. "(A new broadcast) facility and these digital platforms add the pressure on us. We've got to create incredible content."

"A changing of the guard is coming," Holmes said, "A transition from traditional television to other integrated distribution models. Devices such as the web, mobile device, Over The Top, Xbox and connected Blu-ray can all stream video directly from content publishers to consumers."

The app can stream video from one device to another. The app is connected to BYUtv's entire digital media platform.

When a person goes to BYUtv.org to see a live stream or the video-on-demand archive, the app accesses and uses those same web services and delivers the video. The app is also linked to the website. A user can create a login and someone will track his or her playlist and history.

"In theory, you could go to the website and start watching a football game, and pick it up on your iPhone or iPad, drive home, then pick it up again on the website and we would track that as you jump from device to device."

Thousands have already downloaded the app and Holmes says the goal is to have hundreds of thousands and millions. The growth in the delivery of video through BYUtv's platform has jumped by a factor of 10 since launching the app.

"We are major now in terms of our footprint. We're as big as anyone in the country," Holmes said. "In terms of viewers, it's a marketing job now. We need to make the content compelling and it's going to take time."

Students such as senior Daven Rosenbaum of Spanish Fork and junior Cameron Dumas of Eagle, Idaho, have gained valuable experience working on the BYUtv app.

They marvel at what has been accomplished in a few short years. When it comes time for graduation, the students will miss brainstorming ideas by writing on the transparent walls of the "War Room" and using the latest computer technology.

"Ryan likes to be on the cutting edge. He is always pushing us to learn the newest technology and web standards. We are in a great learning environment," Dumas said. "It's fun to say that I was part of this."

It's been fun for Holmes as well.

"I have built businesses and sold businesses, my life has been a series of projects and start-up companies, which is fun, and this sort of feels like that," he said. "It's innovative, fast-paced, dynamic and I love the people. We are focused, we're innovating every day, and working on technology and really cool projects that fit into a bigger mission, and that's compelling to me. It has been an important thing for me to be engaged with. I hope to be here a long time."

Email: ttoone@desnews.com

twitter: tbtoone

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