Chinese epic faces box-office inflation charges

HONG KONG — On top of all the preferential treatment for the propaganda epic that marks the 90th anniversary of China's Communist Party, at least one multiplex chain is being accused of trying to inflate the film's box office numbers.

"Beginning of the Great Revival" has a star-studded case, cinemas have been flooded with screenings, Hollywood blockbusters have been banned nd offices and schools have been encouraged to buy tickets in bulk. Its box office total so far is $49 million in 19 days.

On Wednesday, Hong Kong's Apple Daily newspaper published Internet photos of three doctored tickets for "Beginning of the Great Revival." The title of the movie was printed, then crossed out and the name of another film was filled in by hand.

Because Chinese box-office results are counted by the number of computer-generated tickets, such alterations, if true, would artificially boost the propaganda film and suppress results of the movie the ticket-holders watched.

With the global film industry eager to cash in on China's booming theatrical market, few wanted to discuss the subject with foreign media and risk offending the government by badmouthing a politically important film.

When a reporter called the executive of a Beijing-based multiplex chain that was not implicated for comment, he refused even though he had spoken freely about other topics before.

"I can talk about anything else," said Gao Jun, deputy general manager for New Film Association.

Calls to Jiang Defu, the spokesman for China Film Group, the influential state-owned studio that made "Beginning of the Great Revival," went unanswered.

Marketing department employees for Guangzhou-based Jinyi International Cinemas, the multiplex chain allegedly responsible for two of the three doctored tickets published by Apple Daily, deferred calls to other colleagues, who never responded.

Jinyi International Cinemas runs some 400 screens across the country, accounting for nearly $108 million in box office in 2010, according to its official website.

The films written onto the three tickets published in Apple Daily were the Hollywood animated film "Kung Fu Panda 2" and Hong Kong director Peter Chan's kung fu thriller "Wu Xia," which was released Monday.

Chen Zhe, a China spokesman for Paramount Pictures, which distributed "Kung Fu Panda 2," declined comment, as did Derek Ha, a distribution official for Hong Kong-based We Pictures, which made "Wu Xia."