Will .xxx domain exploit names of companies?

When asked for a response to the allegations thrown at .xxx, the company responded with an email, which read, "ICM could not be reached and were unable to provide a comment."

Internet domain powerhouse Go Daddy recently joined the ranks of 50 other registrars who are approved to sell the .xxx domain names.

"A large number of our customers have spoken ... and there is a demand for the controversial new domain name extension — for both brand protection and for new names," said Bob Parsons, Go Daddy CEO and founder in a statement.

Now that .xxx is approved, companies could create similar Internet domains like .xxx that raise similar concerns. These new domains would have to be approved by the Internet Corporation for Assigned Names and Numbers, or ICANN, "a not-for-profit partnership of people from all over the world dedicated to keeping the Internet secure, stable and interoperable," according to their website. They also approve and regulate web addresses

BYU law professor Cheryl Preston said with .xxx on the table "nothing precludes another company from applying for a similar domain, such as .sex, especially since ICANN has given notice of an intent to increase the numbers of (Internet domains)."

If .xxx was required and porn companies were forced to abandon their .com domain, the plan could work, experts say.

Trueman said it isn't possible to force anyone to move to .xxx unless legislation was passed, which may prove difficult because of freedom of speech arguments. He later noted that the solution to the porn problem is found in U.S. obscenity laws, which he claims many porn companies are violating.

"Your big porn companies don't just own one website, they own maybe a thousand," Trueman said. "If you prosecute one of these major companies you would eliminate possibly thousands of websites."

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