Pioneer league: Fan-friendly fun — Ogden Raptors, Orem Owlz hope for big things on field, in stands

Published: Sunday, June 19 2011 8:57 p.m. MDT

"I think the future's very bright here," he said. "There's been some tough years with the economy, and we've all had our struggles, all the businesses out there. But we're definitely on the upswing. And the great thing about the sports industry is that people will still spend money on things that they enjoy, that bring them happiness and fun and entertainment in their lives."

Meanwhile, up north in Ogden, Raptors team president Dave Baggott has a slightly difference philosophy — one of "if you give 'em free tickets, they will come."

And then, hopefully, once fans are in the ballpark, they'll spend a few bucks on concessions or souvenirs, have a good time and keep coming back again and again.

To that end, for the third year in a row, Baggott and the Raptors are giving away 1 million free general admission tickets which are available from their Northern Utah corporate sponsors — Little Caesar's, Red Robin and Sizzler restaurants and Ruby River Steakhouse.

And, get this — no purchase is necessary.

"We're sentimental to the state of the economy," said Baggott, adding that if 20,000 fans all decided to show up on the same night at 7,000 seat Lindquist Field, "it'd be a good problem to have.

"All the fans have to do is go to the restaurant and get 'em. They can get a hundred at a time if they want. Our schedule's printed on the back of each ticket, so they can come to a game whenever they want."

Those free G.A. tickets can be upgraded to a box seat for $6, and when fans do that, they'll get a $2.50 food voucher to spend in the ballpark that night.

"Our goal is to get a reasonable number of people to upgrade into those reserve seats," said Baggott. "I guess the point being that if anybody walks up to the window on game day and pays $12 for a box seat, they're not very bright.

"The whole point is what we've learned over the years here in Ogden, and I think it could be a microcosm of the times we live in, it's about value added. People need to know they're getting something in return for that hard-earned dollar that they're spending. And we think we're providing that for them.

"All fans have to do is go get those free tickets and come to the ballpark," he said. "Our goal is to get you to come one time; if you don't come again, then that's my fault. ... We hope we can make them a regular customer."

The Raptors have certainly done a great job of turning many of those fans into regular customers, having led the Pioneer League in home attendance every year since moving into Lindquist Field in 1997.

And this year, the Raptors — who open the season tonight and Tuesday at Idaho Falls before playing their home-opener on Wednesday — will draw their two-millionth fan sometime in mid- to late-August.

"For a short-season club to do that in less than 20 years is considered a feat," Baggott said. "So we're proud of that and we'll figure out something to do for that two-millionth fan and we will identify exactly who that fan is."

The Raptors have drawn 1,897,023 fans over their first 17 seasons and need 126,977 fans to hit 2 million.

"It took us 12 years to do our first million, and it's only going to take us six years to do the second million," said Baggott, whose team has averaged from 3,500-3,900 fans per game in recent seasons.

With a marketing genious like Baggott — the man who brought Ogden fans such promotions as Jimmy Buffett Night, Grateful Dead Night, Kiss Night and IOC Olympic Bribery Night, among others — at the helm, the Raptors have figured out how to keep fans coming to the ballpark.

"They want to watch the game, they want a good price, and they want to have a good time," he said. "So we've taken all of that into account and we run our own food and beverage service in-house. So the bottom line for us is, if you get 'em in the ballpark, we hope that they buy something to eat or drink and that's revenue for the ballclub. It's not rocket science — get 'em in here as easily as you can and then sell 'em something.

Get The Deseret News Everywhere