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Deseret News launches enhanced business news section

Former Bloomberg editor Jordan Burke named manager of business content development

Published: Tuesday, May 31 2011 7:21 a.m. MDT

SALT LAKE CITY — The Deseret News, Utah's oldest continually published daily newspaper, Tuesday launched an enhanced business news section that will significantly increase coverage of business topics across its print and digital platforms. The newspaper named former Bloomberg editor Jordan Burke the manager of business content development for the section.

In addition to in-depth reporting on local business issues, the section includes national and international business topics of interest to the Deseret News' audience, such as family finance, innovation and technology, politics and money, leadership and business ethics and entrepreneurship. Readers can expect highly relevant content generated by newsroom and enterprise reporters from the Deseret News' integrated newsroom, which is the largest news organization in the Intermountain West region. A variety of well-known writers also contribute to the section through the newspaper's Deseret Connect initiative, such as management consultant Timothy Clark, economic futurist Jeff Thredgold, Harvard professor Clayton Christensen, economist Kerk Phillips, and investigative journalist Jeff Benedict.

In the newly created role of business content development manager, Burke will function as the newspaper's business editor and as a product manager to ensure the business section reflects the way readers consume news today. He will coordinate local business reporting as well as manage coverage of national and international business news. His role includes a strong focus on digital news coverage and the development of additional business news products.

Prior to joining the Deseret News, Burke worked in New York as an editor for Bloomberg LP, a leading provider of financial news and information. At Bloomberg, he oversaw the company's first vertical news website covering energy. Previously he reported on the North American oil, gas and utility industries and markets. Burke holds a bachelor's degree in economics from Brigham Young University.

"Through our business news section, we will enrich the newspaper's in-depth business reporting, and utilize the power of new media platforms to reach our growing audience," said Clark Gilbert, president and CEO of the Deseret News. "Jordan brings a solid journalism background to this position, but he also brings an understanding of the way readers engage with and are influenced by news. We are excited to tap into his leadership and inventive thinking as he develops this section."

"It's exciting and challenging to expand the Deseret News' business coverage," Burke said. "We want to make it an invaluable resource for anyone doing business in Utah. I look forward to immersing myself in the local business community, because we are committed to providing strong news coverage through multiple mediums that will benefit our readers in their professional lives."

The Deseret News is Utah's oldest continually published daily newspaper and is a part of Deseret Media Companies.

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