The film opens with Wiig and Hamm in the midst of a comical love scene, Annie stooping to heartbreaking little tricks to endear herself to the guy. Wiig made Annie so genuine and lovable that the filmmakers had to soften the scene to make Hamm's character less of a jerk.
"Hamm is kicking her out of bed, and it was written to a very funny, mean scene where he's just saying awful things, and she's trying to stay," said director Feig. "We cut it together, thought it was hilarious, showed it to our comedy insider friends, they thought it was hilarious. But when we showed it to a regular audience at the test screening, they didn't laugh at all.
"It was because they like Kristen so much and relate to her so much that somebody being mean to her was not funny to them."
Annie's life continues to crumble after her best friend (Rudolph) enlists her as maid of honor. Straining to keep it together as bad things pile up, Annie fails miserably as she tries to bring off the perfect wedding while presiding over a group of bridesmaids (McCarthy, McLendon-Covey, Rose Byrne and Ellie Kemper).
"As a writer, you don't want to have the first 20 minutes of the movie being, now what's going to happen?" Wiig said. "We didn't want to set it up too much where it's just one thing after another, so there are moments where you think it's getting better, and then it gets worse.
"And then you're into like the third act, and horrible things are still happening to her, but for some reason, you're laughing. I think it's always fun to play that person that is a little put upon or maybe somebody who doesn't have it all worked out."
One thing Wiig oddly never worked out about herself is that she's an innately funny person. Her initial interest was not comedy but acting, and she hopes to land more dramatic roles down the line.
Yet she was flipping through an old high school yearbook not long ago and was surprised at what classmates had written about her.
"A lot of people wrote that I was funny, and that kind of shocked me a little bit, because I don't really remember thinking about myself that way," said Wiig, who figures maybe it was better she was never consciously aiming to make people laugh.
"Comedy is tough, and sometimes the more you try, the more it doesn't work."
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