The area of Deseret started huge, got smaller as it became Utah
Deseret products. The LDS Church welfare program, the bishop's storehouse and LDS Charities make good use of the Deseret name. Along with the symbolic beehive, the word "Deseret" is placed as a logo on goods produced for distribution to the needy, from enticing jams and dairy products to cleansers and dishwashing liquid. The LDS Church also operates large ranches and agricultural enterprises bearing the name Deseret, such as Deseret Land & Livestock, a 220,000-acre cattle ranch near Woodruff, Utah, and the 300,000-acre Deseret Ranches in central Florida. Often noted by those traveling I-15 in Utah's Davis County are the imposing Deseret Mill & Elevators west of the freeway in Kaysville.
A beehive bison. What better way is there to underline the folkloric longevity of the Deseret beehive than a fiberglass bison statue decorated with elements of Utah's state flag (and other flags, as well), complete with a beehive and the motto "Industry," standing outside the Utah Travel Council offices on Capitol Hill?
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