Dick Harmon: Jimmer Fredette takes first step into business world with poster

Jimmer takes first step into business world with poster

Published: Friday, April 8 2011 11:00 p.m. MDT

Doug Martin powders Jimmer Fredette before photographing him for the Jimmer player of the year poster. (Joeseph R. Putnam/Doug Martin Photography)__This Jimmer Fredette Player of the Year poster will be available soon.

Photographer: Joseph R. Putnam, All

PROVO — Now it's Jimmer's turn.

There are a lot of folks who've made money off Jimmer Fredette through the sales of tickets, magazine covers, the No. 32 jersey, TV and radio sports shows, games and myriad other enterprises. The Marriott Center sold out his last six appearances.

Today, Jimmer begins to receive dividends from his career when his first major business enterprise kicks off: The Jimmer poster.

"It's a good feeling to be able to know you did what you had to do in college and now you are in a position where people really want to buy posters and jerseys," said Fredette.

"It just shows you that all the hard work you put into this profession is starting to pay off, and it's a good feeling."

Even at the age of 15, playing high school basketball and participating in AAU ball, a man recognized Fredette had value and registered an Internet website with Jimmer's name, a move to profit off the kid.

Now that Fredette's NCAA eligibility is over, he is free to market himself and pocket the profits. Earlier this week, five sports agents flew to Provo and made presentations to Jimmer. When school is out this month, he'll return to his home in New York, where his parents and brother T.J. will review the final four agents and pick one.

Jimmer's representatives have already filed to trademark several variations of his name. "We'll see how that goes," he said.

Within days of BYU's Sweet 16 loss to Florida in New Orleans, Jimmer and the Fredette family accepted a proposal from local photographer Doug Martin and his partner Alan Knight to produce a Jimmer poster. This is Jimmer's first venture to capitalize on his reputation as a professional athlete.

The Jimmer poster is patterned after a similar 1990 Martin and Knight poster of quarterback Ty Detmer after he won the Heisman Trophy. BYU contracted with Martin to do that shoot, and it was Martin's idea to place Detmer in a tuxedo tossing the ball in the air with the trophy, next to a marble pillar in the historic Utah County Building.

Because Detmer had his senior year remaining, he could not profit from the poster. All money collected for it went to BYU.

To make the Jimmer poster available this week took a blitzkrieg effort by Martin, Knight and the Fredettes. They finalized a partnership contract, did the shoot, chose the right pose, got the work to the printer and created a website called JimmerPoster.com.

Martin and Jimmer did the shoot last Wednesday, the day before the star left for Houston and the Final Four, where he received two player of the year awards and appeared on a CBS national TV broadcast.

When Jimmer arrived at his Houston hotel last Thursday, he reviewed photo proofs on a website while his family reviewed the work from New York.

In the digital age, you can choose your face and body from different poses and reassign them to create a single image. Martin shot Jimmer in many poses that included having two basketballs taped to his hands so he could palm the ball in different positions. He also photographed Jimmer with a single ball on the hip, two balls on his hip and poses where he tossed both basketballs in the air.

Amazingly, Jimmer and his mother Kay chose the exact same face and body to be used in the poster. They did not converse on the pick, they just chose. Then Martin did his magic. The poster will be a typical size, 24 by 36 inches. There will be an upgraded, smaller-sized version available on high-quality art paper that will be individually signed by Jimmer, framed, matted and numbered through 500 for collectors.

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