Christy McClung, a student and quality control worker in central Oregon, said she bought a TV at BestBuy.com after she was out of town and missed Black Friday sales.
While she didn't find exactly the TV she wanted, she bought one because it was a good value, she said. "With the free shipping, it was a great deal."
Cyber Monday's share of online holiday spending has grown slightly over the past five years, from 2.5 percent in 2005 to 3 percent last year. That's partly because of shifts in the calendar that make the holiday shopping season longer or shorter, but also because "as consumers become more attuned to deals and discounts, Cyber Monday has become a more important event," said Andrew Lipsman, an analyst for ComScore.
Online spending is still a relatively small piece of the holiday pie, between 8 and 10 percent of total holiday sales.
Contributing: Ellen Gibson, Dana Wollman
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