LOS ANGELES — Nearly 50 years after the Beatles took television by storm, the Fab Four's songs became available on iTunes on Tuesday, setting the stage for a possible new outbreak of Beatlemania — this one online.
After many a hard day's night of negotiations, Apple announced a deal Tuesday to immediately begin selling the Beatles' music by the song or the album. Until now, the biggest-selling, most influential group in rock history has been glaringly absent from iTunes and other legal online music services.
"The Beatles are one of those groups that parents and young people can kind of come together on, no pun intended," said Craig Marks, editor of Billboard magazine. "There are kids and there are baby boomers and people in between who, for whatever reason, never did download those Beatles songs because they weren't on iTunes, and now they're going to have the opportunity to do so."
Within hours of their availability Tuesday, eight Beatles recordings were at one point among the top 25 albums sold on iTunes, including a $149 boxed set at No. 13. The eight also included "Abbey Road," "The White Album" and "Sgt. Pepper's Lonely Hearts Club Band."
Apple would not release first-day sales figures or the number of Beatles albums or singles downloaded. ITunes' top albums list is a fluid, real-time chart that changes several times throughout the day; the 25th album may sell only a few thousand copies in a week.
It is unclear how big the Beatles could become on iTunes. After all, many Beatles fans already have copied the group's CDs to their iPods.
"It seems like too little, too late," said Kerry Sullivan, 24, a senior at Saint Thomas Aquinas College in Sparkill, N.Y. "Everyone who wants the Beatles catalog probably already has it. If, you know, they really wanted the Beatles, they know somewhere else to get it already."
Forty years after the Beatles broke up, Apple is selling 13 remastered studio albums, the two-volume "Past Masters" set and the "Red" and "Blue" greatest-hits collections. People can buy individual songs for $1.29 apiece or download entire albums, at $12.99 for a single album and $19.99 for a double.
Apple is also selling a special digital boxed set that includes all the albums and a download of the 41-minute movie of the Beatles' first U.S. concert, "Live at the Washington Coliseum, 1964."
Apple struck the agreement after on-and-off negotiations with the Beatles' recording label, EMI Group, and their management company, Apple Corps.
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