Dedicated to transforming the once-community college into a "serious" institution, Holland has orchestrated a makeover on campus. He raised more than $1 million to outfit the music school, like Juilliard School in New York and Yale School in Connecticut, with Steinway pianos.
"There's a feeling on campus that wasn't there before," Lund said. "Under Matt Holland UVU is becoming a full-fledged university, not just in name, but in practice."
Conducting meetings on campus, Holland is every inch a leader. For the most part, he sits back, thoughtfully rubbing his chin as he directs the flow of discussion with a simple nod. His dark-brown hair is touched with gray at the temples and his eyes — friendly, teasing eyes — are framed with the evidence of his propensity for laughter. When the academic vice president and the former faculty senate president get into a tiff about a newly instituted policy, Holland jumps in politely with a well-timed joke. Both men pause, laugh, then look to their president, who suggests a compromise. They concede and the meeting rolls along.
"To be good at this job, you've got to be able to relate to people," Lund said. "Matt is the kind of person who can talk to anyone about anything. He's got charisma."
Holland looks, in a classic black suit showcasing a shiny UVU lapel pin, as at home among the bigwigs of UVU as a fish in a fish bowl. But he still is — and probably always will be — a teacher, Lund said.
In an effort "to stay grounded," Holland said, he guest lectures across campus in courses ranging from history to business ethics. At the beginning of each year, he passes a reading list around campus, then invites students, in shifts, to come to his home for an evening chat about literature. One day a week, he buys lunch for a student at the UVU cafeteria
Holland is bright and articulate, but still accessible. He's a man who understands not only the importance of education, but also the strain and pain that's required to attain it.
As a high school student, Holland struggled with writing. He'd hoped to avoid English his senior year, but the teacher telephoned his parents and suggested, "Matt really needs this class." On his first paper — a review of Homer's "The Odyssey" — he brought home a "D-." But Holland, convinced at this point that good communication skills were key to a successful future, kept typing away. He kept practicing his writing until he eventually declared English, alongside political science, as his major in college. Now he has published several books.
"I'm anything but the smartest guy in the room," Holland said. "But what I have seen is, with education, I've become a better thinker, a better communicator. It has opened doors for me because I am willing to apply myself."
When he walks across campus, the students treat Holland like an old chum.
"Do you have a minute to chat later today?" asks one young man, intercepting the president on his way back to campus from a meeting with the Orem Commission for Economic Development.
Holland, grinning, promises a 1 p.m. meeting time. "Just drop by my office and tell my secretary, if you don't mind," he says, giving the boy a hearty handshake.
Holland's schedule is so tightly packed his own wife works with his secretary to make sure they get a regular date night.
"It's a wonderful life, but it's a busy life," said Paige Holland, a petite blonde with a disarming smile. Conversation with her feels warm and natural, like butter melting on hot toast.
Managing UVU could easily consume Holland's whole life, she said, but the Hollands like to keep things balanced. So they schedule everything.
"We realized if we did not regularly calendar together as a family, we'd miss the most important things," Paige Holland said, with a laugh. Their children are young — 13, 11, 8 and 5 — so Matt Holland schedules time for them, too. He wants to be there for the football games, the volleyball games, the homework — everything, Paige Holland said.
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