From Deseret News archives:
BYU football: Cougars' brain trust worked nonstop
PROVO — Mario Puzo once wrote that a man with a briefcase is more powerful than many men with guns and knives.
That was true this month for BYU's athletic program.
The think tank that hatched and executed BYU's move to independence did so with remarkable intensity and secrecy, often working around the clock. Plans took a dramatic twist when the Mountain West Conference scuttled BYU's plans to partner with the Western Athletic Conference. This required a quick switch to the West Coast Conference and a new agreement for BYU's nonfootball teams. As all of this was going on, BYU continued a collaboration with corporate partner ESPN.
Phone calls, contracts, memorandums, rechecks of contracts, financial records, budget reviews, more contracts, rewriting of contracts, reshuffling of contract language and more rewriting of legal pacts were highlights that could have made for a plot in a John Grisham novel.
At the end of August, BYU had already announced schedules with Notre Dame, Texas, Central Florida and several WAC schools for football dates, and it took a matter of days — normally something that takes months if not years.
Since "Independence Day" last Tuesday, BYU has received calls from six schools wanting to talk schedules.
The "BYU team" included some brainiacs, and athletic director Tom Holmoe said he took up the "caboose" in that department. Holmoe, however, had forged relationships with ESPN executives, and the WCC commissioner worked with Holmoe in broadcast relations when Holmoe coached at Stanford.
The team? University president Cecil Samuelson, an LDS general authority and former professor of medicine and dean of the University of Utah Medical School, led the team. Advancement vice president Kevin Worthen, described as one of the brightest minds at the university, assisted. Worthen used to be dean of the J. Reuben Clark Law School, a Fulbright scholar and clerk for Supreme Court Justice Byron White.
Samuelson and Worthen deployed the talents of university council Steve Sandberg, who Holmoe describes as a magician at turning legalese dominoes around quickly and efficiently with the conferences and ESPN executives.
Gesturing above his head as if moving panels, Holmoe said Sandberg moved contract paragraphs around like chess pieces, always on deadline and under pressure.
In a month of decisive action, Holmoe completed commitments to vacation in Alaska and Hawaii but kept a cell phone glued to the side of his face.
"It was touch and go at times," said Sandberg. "But what Tom said earlier, that it was good to have friends, is what it came down to. There are a lot of good people out there, a lot of good institutions, a lot of good ADs, presidents, and what it came down to is management trust."












