BYU students design winning Doritos ad campaign

PROVO — "It's hard to eat a Dorito when my badger is eating your face." An unusual slogan, but one catchy enough to land BYU students a Student Gold ADDY Award, one of the top collegiate advertising prizes.

The "Doritos Guardian" campaign, designed by BYU's Ad Lab for Doritos' "Crash the Super Bowl" contest, shows hungry chip-lovers pitted against feisty food protectors — a hawk, badger and a wolverine.

In the TV commercial even one stolen chip is enough to set off the "Doritos Guardian" hawk, and it comically attacks the thief.

Devin LuBean, Patrick Koelling, Nathan Wigglesworth, Derek Pueblo and Brad Hall were the "Doritos Guardian" creators and producers, with help from students in BYU's film program for the commercial filming.

The national award is in addition to 12 other state and regional ADDYs given to the BYU Ad Lab this year, and students are hoping for an international D&AD award to be announced June 29.

Students in BYU's Ad Lab have also worked on projects for clients like NikeiD, Burger King, L'Oreal, EA Sports, Nestle and Volkswagen.

Working with the Ad Council as a volunteer agency, the BYU Ad Lab has also created projects for the Library of Congress, the Office of National Drug Control Policy, the Coalition for Healthy Children and the American Cancer Society.

For more information visit news.byu.edu/archive10-jun-adlabaddy.aspx.