KSL maintains solid lead in radio ratings

KSL (FM-102.7/AM-1660) remained solidly ahead of every other Salt Lake-area radio station during March with a 9.2 percent audience share.

Sister station KSFI ("FM-100") was second at 6.4 percent.

The latest batch of Portable People Meter ratings estimates from Arbitron has KUBL (FM-93.3) third at 5.4; KXRK ("X-96") fourth at 5.0; and KJMY (FM-99.1) fifth at 4.8.

There has been no change in the order of the top five stations since January.

Rounding out the top 10: 6. KODJ FM-94.1 (4.7); 7. (tie) KRSP FM-103.5 and KUDD, FM-107.9 (4.5); 9. KOSY, FM-106.5 (3.9); and 10. KZHT, FM-97.1 (3.6).

The remaining stations: 11. KNRS, FM-105.7 (3.4); 12. (tie) KSOP, FM-104.3 and KUUU, FM-92.5 (3.0); 14. (tie) KBEE, FM-98.7 and KBZN, FM-97.9 (2.8); 16. KHTB, FM-94.9 (2.6); 17. (tie) KENZ, FM-101.9 and KEGA, FM-101.5 (2.5); 19. KBER, FM-101.1 (2.4); 20. KUER, FM-90.1 (2.3);

21. (tie) KJQN, FM-103.1 and KBYU, FM-89.1 (2.1); 23. (tie) KDUT, FM-102.3 and KYMV, FM-100.7(1.8); 25. KKAT, FM-107.5 (1.7); 26. KZZQ, FM-97.5 (1.6); 27. KFNZ, AM-1320 (1.3); 28. KYLZ, FM-104.7 (1.2); 29. KDYL, AM-1060 (1.0); 30. KALL, AM-700; 31. (tie) KBMG, FM-106.1 and KZNS, AM-1280, 0.6; 33. KCPW, FM-88.3/105.3 (0.5); 34. (tie) KSOP, AM-1370, KBJA, AM-1640, KACP, AM-570 and KRCL, FM-90.9, 0.3; 38. KLGL, FM-93.7, 0.2; and 39. (tie) KLO, AM-1430, KTUB, AM-1600, KJQS, AM-1230) and KMGR, FM-95.9, 0.1.

QUICK CHANGE — How quickly can a radio station change format? Fast, very fast.

After KENZ (FM-101.9) switched formats from adult alternative to Generation X on April 21, it was just four days later that KYLZ (FM-104.7), apparently spotted a new hole in the market. So it changed from a soft classic rock music format to modern music.

KYLZ had a 1.2 percent audience share last March, while KENZ posted a 2.5 percent share. Could the new KYLZ double its share? Perhaps. Go to www.1047thepoint.com for more information.

RADIO HAPPENINGS — KBYU (FM-89.1) will present a free concert celebrating the station's 50th anniversary at the Madeleine Festival of the Arts and Humanities on Sunday, May 16, 8 p.m. Selections from the concert will be re-broadcast on May 24-28 in the 10 a.m. and 3 p.m. hours and online at www.classical89.org/streaming.

— "Mick and Allen" of KBER will be at Intermountain Harley-Davidson, 2928 S. State, Saturday, May 8, 9-11 a.m., as part of the Ride for a Cure.

e-mail: lynn@desnews.com