Overstock.com to aid small businesses

SALT LAKE CITY — Overstock.com Inc. on Tuesday announced a new initiative creating a partnership between Overstock.com and small and minority-owned business owners across the United States.

The Main Street Revolution Initiative creates a national marketing and distribution channel for producers of consumer products by providing the opportunity to sell their products on Overstock.com and O.biz, the company's business-to-business website.

The online retailer said the initiative can help businesses reduce their supply chain costs and open their products to a mass audience. Products initially will be posted on Overstock.com's shopping categories but eventually will be consolidated into a "Main Street" store at the site.

Details are available at www.overstock.com/mainstreet.